Case Studies in Social Marketing, Health Communication, and Strategic Diplomacy of Public Health

The case method is a profound educational process that presents challenges confronting leading professionals and organizations and places students in the role of the decision maker. This course presents scenarios in health communications, social marketing, and health diplomacy that are all based on real situations and requires students to reach their own conclusions and recommendations. As in the "real world," there are no simple solutions. Through the dynamic process of exchanging perspectives and building on each other's ideas, students will develop leadership and analysis skills intended to serve them as they progress through their own careers.

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