CHSS 627

Social Marketing and Health Communication Theory and Practice

Social marketing applies marketing and communications strategies to generate behavior and attitude changes around issues of public concern. This course introduces the concepts and theories of social marketing for public health and explores marketing techniques that can be used to achieve health-related behavior changes, often with a goal of more long-term and longstanding cultural and social changes. Students analyze examples of social marketing campaigns and design a campaign around a real local or global public health issue.

Graduate Non-Liberal Arts