Media: Impact & Advocacy for Public Health
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Overview
Subject area
PUBH
Catalog Number
648
Course Title
Media: Impact & Advocacy for Public Health
Department(s)
Description
This course will help students communicate messages to stakeholders including the public, understand how to use media as an organizing tool, and how stakeholders use the media to impact public policy and perception. Students will learn to use the elements of effective messaging, explore the role of data and evidence in messaging, develop a media strategy for a public health issue, and understand the difference among social marketing, media advocacy, and using media as part of an organizing strategy.
Typically Offered
Offer as needed
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3